|
SEO - Search Engine Optimization
As the name suggests SEO is optimizing your website to get best results. There are many factors that impact a websites rank on the search engine organic listings. SEO is different than PPC (Pay Per Click) and an advertiser is not charged for any clicks received.
The content on your website is very important for your website to get trusted and good natural back links. Back links are those when a website decides to use your website link on his website for some reason. This could be because of some nice content that you have on the website.
Your website design also plays a very important role in your website search engine listing. Your website meta tags, Keyword density and many more. Search Engine Optimization is a set of tasks that you can perform to get your website more and relevant traffic.
When you design a website you normally have a plan behind the website. It could be selling something or could be a informative site or something else. The main intention behind a website launch is to get people to see it. There are millions of websites on the internet. So how would your website get the traffic? ? If your website doesn’t get the traffic what is the use of launching the website? Answer to all this questions is to get you website a higher rank in the Search Engines.
The next important thing that you need to know is how do Search Engines index and rank a website. If you don’t know how they do then you would not know what to improve on your website. Every Search Engine has different algorithms to index the rank for websites. Relevancy is the common factor in all the online advertising models. Because the user experience is very important for the Search Engine Companies to inspire the user to get back to them for future search. Imagine if you are finding for a car insurance and your get list of car service stations. But how would the Search Engine exactly find out what a user is looking for and which website will provide a quality and relevant data.?
As discussed in the above paragraph Search Engine would look for the number of back links. Many experts started some black hat techniques to improve the number of back links to force the search engines to index there website. So the Search Engines launched new algorithms’ which now would also look at the quality of the back links that are connected with your website.
They also started looking how many back links does that website has which come from a trusted or recognized domains. The war between the Search Engines and experts to crack the best algorithms would always continue and I think it should.
This war is helping the Search Engines to in build the best algorithms which in turn return best user experience.
|
